Brand Assets
Brand Assets
These guidelines describe the visual and verbal elements that represent National Tube Supply’s corporate identity. This includes our name, logo and other elements such as colors, and type. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect National Tube Supply’s brand, including the logo, name, colors and identifying elements, are valuable company assets.
Corporate Brand Overview
The logo was developed to have an industrial, rugged feel, that would resonate with NTS’ customers and convey dependability and reliability. What sets NTS apart from its competitors is available stock (inventory) and on-time delivery, which are the core values of the company. Utilizing a heavy bold italicized font helped create an easy identifier for trucks, hardhats, and product IDs, which all play an important role for visibility of the brand.
The four rings represent the products NTS sells as well as how they are stored and transported, two of the most important selling points for the client. Looking forward as the brand matures the rings will be able to be used as a standalone in some instances. Orange was chosen to stand out amongst the reds and blues of their competitors and the gray/brown represents the oxidation that occurs on steel.
Color Usage
The preferred colors for the brand signature are NTS Blue for the logotype, and NTS Orange for the brand mark. The National Tube Supply brand signature should be reproduced using Pantone colors whenever possible.
The signature should only appear in NTS Blue, NTS Orange, black, or white as demonstrated in the examples below.
NTS Blue
Pantone 3025 C
CMYK: 100, 65, 37, 21
RGB: 0, 77, 113
HEX: #004D71
NTS Orange
Pantone 1655 C
CMYK: 0, 84, 100, 0
RGB: 255, 77, 0
HEX: #FF4D00
Black
Pantone Black 6 C
CMYK: 0, 0, 0, 0
RGB: 0, 0, 0
HEX: #000000
Secondary Color Usage
Secondary colors support the NTS brand and vision. The importance of consistent color not only with the logo but the supporting colors cannot be emphasized enough. They provide the base for effective color communication and brand recognition.
NTS Grey
Pantone 426 C
CMYK: 60, 54, 48, 60
RGB: 59, 58, 62
HEX: #3B3A3E
NTS Light Grey
Pantone Cool Gray 1 C
CMYK: 12, 9, 9, 0
RGB: 222, 222, 222
HEX: #DEDEDE
Pantone 7546 C
CMYK: 47, 21, 0, 73
RGB: 50, 71, 94
HEX: #32475E
Pantone 7690 C
CMYK: 93, 47, 15, 1
RGB: 0, 117, 169
HEX: #0075A9
Pantone 2915 C
CMYK: 58, 14, 0, 0
RGB: 94, 179, 228
HEX: #5EB3E4
Small Use Variations
When vertical space is limited it will be necessary to employ a “small use” version of the National Tube Supply logo to maintain legibility.
Typography
The font used in constructing the National Tube Supply brand signature is Helvetica Neue Bold. While this font is used in the brand signature there may be situations in other brand applications (website, business cards, letterhead, etc.) that another type font is preferred. Those supportive fonts are listed below.
There may be situations where the preferred type font is unavailable, in this case, the alternative fonts listed below should be implemented. These type fonts are standard on any operating system.
Any variation from these type fonts must be approved by the Marketing Department.
Brand Signature Font
Supportive Fonts
Used for all correspondence, corporate and marketing communications.
Alternative Fonts
Only used if type fonts above are not available.
As we all work with these guidelines over time to build a strong identity for National Tube Supply, questions and suggestions will inevitably arise. Please do not hesitate to contact the Marketing Department at (708)-367-4261 or [email protected].
