The logo was developed to have an industrial, rugged feel, that would resonate with NTS’ customers and convey dependability and reliability. What sets NTS apart from its competitors is available stock (inventory) and on-time delivery, which are the core values of the company. Utilizing a heavy bold italicized font helped create an easy identifier for trucks, hardhats, and product IDs, which all play an important role for visibility of the brand.
The four rings represent the products NTS sells as well as how they are stored and transported, two of the most important selling points for the client. Looking forward as the brand matures the rings will be able to be used as a standalone in some instances. Orange was chosen to stand out amongst the reds and blues of their competitors and the gray/brown represents the oxidation that occurs on steel.